Creative Writing for Marketing, Advertising, and Branding - AWC Zoom Workshop with Richelle Putnam

Don’t miss this workshop with editor, writer (The Bluegrass Standard) and Teaching Artist and past Fellow (Mississippi Arts Commission) Richelle Putnam! It’s free to paid AWC members.

This workshop explores how creative writing can enhance marketing and branding efforts. Participants will learn to apply storytelling techniques to build their brand’s identity (them as authors; their writing as products), engage target audiences, and write effective marketing content. It’s ideal for writers looking to incorporate creative writing into business or promotional materials.

Key elements:

   - Understanding the role of storytelling in building a brand.

   - Crafting persuasive and emotionally resonant marketing copy.

   - Writing for various media platforms, including social media and print.

   - Hands-on exercises in writing advertisements and creating brand narratives.

Use the below form to register. Be sure to scroll down, fill out the entire form, and click the “Submit” button.