Countdown to Book Launch: What I've learned about marketing the hard way - AWC Zoom Workshop with Patricia Black-Gould
Join AWC for a Zoom Workshop on March 27th from 12-12:40 PM with Clinical Psychologist, Patricia Black-Gould. Free to AWC Members.
Countdown to Book Launch: What I’ve Learned About Marketing The Hard Way
If you think marketing begins after you’ve written your book, think again. Experts say marketing should start from a year to six months before you launch your book. A year might be a bit much, but there are marketing strategies you can incorporate during the writing process.
We will discuss several marketing strategies, ranging from obtaining editorial reviews to use for your book cover (Kirkus, Foreward, Indies Today), finding Advance Readers (ARCs) for prepublication reviews on Goodreads; using services such as NetGalley, and Book Funnel to increase readership; locating influencers through social media sites; entering book contests, working with virtual promotional tours (Look Book Tours, Children’s Book Review); and if you can survive and get through all this and much more—hosting a launch party!
Workshop Registration form: https://docs.google.com/forms/d/e/1FAIpQLSfpyPuPIN32HaXyYLBuP4M-zGYYHDI8JepOy5zBnoFe0juxVQ/viewform?usp=sharing
BIO
Pat Black-Gould is an award-winning author, speaker, and psychologist. Her novel All the Broken Angels, co-written with Steve Hardiman, is a family saga set during the Vietnam War era. As a psychologist, Pat specialized in working with Vietnam Veterans, and the novel pays tribute to those who served and their families. Her children’s book The Crystal Beads, Lalka’s Journey, tells the story of a hidden child of the Holocaust.
Pat’s writing explores themes of compassion, inclusion, and diversity, and she gives presentations nationally on these topics. WSRE PBS TV featured her on the program Conversations with Jeff Weeks. As a speaker, Pat also conducts workshops on marketing and the craft of writing. In addition, Pat was a theater director and producer of a New England summer stock company and a murder mystery dinner theater.
Pat Black-Gould, PhD
Author, Clinical Psychologist
Author of All the Broken Angels (First place, Digital Book Times Literary Award and Winner of a 2024 Royal Palm Literary Award from Florida Writers Association) and The Crystal Beads, Lalka’s Journey (Three-time Gold Medal winner).